Our proprietary RAM framework is an advanced approach to modern SEO. RAM stands for Research, Authority and Maximise. At Xugar, we approach every SEO campaign with research mindset. This means, when you hire Xugar, our experts start with understanding your business objectives. Then conduct a deep competitor’s analysis and curate a list of commercial and transactional intent keywords with a subsastancial search volume followed by intent mapping and topical cluster mapping.  

The next phase involves raising your websites authority in front of the search and generative engines. We do this by implementing technical elements such as knowledge graphs, internal linking and latent keywords. Fundamental SEO fixes such as page speed optimisation and content creation is all part of authority building phase. Typically by this time we also start implementing off page authority building activities such as digital PR and NAP focused citations. The goal is to fully leverage EEAT and train the algorithm on your domain expertise. 

Once we know what works, we scale your presence online. We focus on your brand being recommended for relevant BOFU (bottom of the funnel) queries. This is where we expand your reach.